How to Write a Call to Action?

Hook, Line & Sinker: 7 Tips for a Clickable Call to Action Examples

Make Sure you have done these first:

Creating buyer personas, targeting a specific problem, and having a clear goal are not the steps you want to skip!

1

Create Buyer Personas

To write effective marketing copy, you need to understand who you're writing for

2

Define Your Goal

A goal is something related to your business which is time-bound and more importantly, measurable.

3

Create a Landing Page

If you don't know how to build a one check out landing page checklist

Call to Action Tips & Tricks

Hook, Line & Sinker: 7 Tips for a Clickable Call to Action Examples

Add personalization

Recent Epsilon research revealed that 80% of consumers are more likely to purchase from brands offering a personalized experience. In contrast, 71% of consumers say they grow frustrated when their shopping experience feels impersonal.

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Personalization

Personalization Call to Action Examples

Use numbers

Recent Epsilon research revealed that 80% of consumers are more likely to purchase from brands offering a personalized experience. In contrast, 71% of consumers say they grow frustrated when their shopping experience feels impersonal.

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using numbers

Fomo Call to Action Examples

Use psychology

Recent Epsilon research revealed that 80% of consumers are more likely to purchase from brands offering a personalized experience. In contrast, 71% of consumers say they grow frustrated when their shopping experience feels impersonal.

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using psychology

Fomo Call to Action Examples

Add social proof

According to Nielsen's research 92% of people will trust a recommendation from a peer and 70% of people will trust a recommendation from someone they don't even know.

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use testimonials

Social Proof Call to Action Examples

Make a promise

Recent Epsilon research revealed that 80% of consumers are more likely to purchase from brands offering a personalized experience. In contrast, 71% of consumers say they grow frustrated when their shopping experience feels impersonal.

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making a promise

Promise Call to Action Examples

Create urgency

Recent Epsilon research revealed that 80% of consumers are more likely to purchase from brands offering a personalized experience. In contrast, 71% of consumers say they grow frustrated when their shopping experience feels impersonal.

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create urgency

Urgency Call to Action Examples

Create fomo

According to Strategy Online, 60% of millennials make reactive purchases because of FOMO. Millennial customers stated they make a reactive purchase after encountering FOMO, most often within 24 hours.

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fear of missing out

Fomo Call to Action Examples